By: Omar Silva

Editor: National Perspective Bz – Digital 2024

www.nationalperspectivebz.com

Belize City: 15th November 2024

The comparison of cruise tourism in Belize and neighbouring Quintana Roo, Mexico, reveals an unsettling trend: Belize's cruise sector struggles to regain pre-pandemic levels, while Mexico surges ahead with robust investments and development. This dynamic signals broader issues for Belize's tourism industry, from mismanagement to lost opportunities for economic growth.

Belize’s Cruise Tourism Decline

The figures from 2019 to 2024 starkly demonstrate Belize's cruise tourism challenges. The drop in cruise ship calls and passenger arrivals paints a picture of a slow and precarious recovery:

Ship Calls: From January to September 2019, Belize recorded 278 ship calls. By 2024, this number plummeted to 210, with only seven in September, half of the pre-pandemic figure.

Passenger Arrivals: January 2024 saw 135,272 arrivals compared to 165,885 in January 2019. By September, the number dropped dramatically to 21,383.

This steep decline correlates with a lack of modern port infrastructure and ongoing disputes such as the legal battles involving developer Mike Feinstein. His Stake Bank project has been delayed due to government decisions to approve competing projects like the Port of Magical Belize, undermining investor confidence and hampering Belize’s ability to compete in the region.

Missed Opportunities

Belize's cruise tourism woes are compounded by regional competition. Royal Caribbean's announcement of a $US 600 million investment in Mahahual, Quintana Roo, exemplifies Mexico's proactive approach. The "Perfect Day Mexico" project, with its extensive amenities tailored to cruise guests, underscores the stark contrast in strategic planning:

• Mahahual’s Growth: In the first quarter of 2024, Mahahual welcomed 207 cruise ships and over 844,000 tourists, compared to Belize's dwindling numbers. Icon of the Seas, the world’s largest cruise ship, chose Mahahual over Belize, symbolizing the growing preference for destinations with superior infrastructure and experiences.
• Perfect Day Concept: Royal Caribbean’s unique and controlled guest experiences, from private beaches to infinity pools, reflect a model Belize lacks but desperately needs.

Government’s Role and Challenges

Belize's government has recognized the problem, with Minister of State Christopher Coye warning of potential fallout without modern port development. However, the administration's approach, including its controversial approval of competing projects and apparent inability to secure significant cruise line investments, raises concerns about transparency and strategic vision. The government's trip to Miami to attract investors highlights their desperation, but the preference for Mexico by major cruise lines underscores the perception of Belize as a riskier or less appealing option.

Way Forward

Belize must urgently address the systemic issues hindering its cruise tourism recovery:

1. Resolve Stake Bank Disputes: The government must prioritize resolving legal and financial uncertainties surrounding key projects like Stake Bank. This includes restoring investor confidence and ensuring fair competition among developers.
2. Develop Modern Infrastructure: Belize needs a state-of-the-art cruise port to compete with facilities in neighboring countries. Collaborative efforts with major cruise lines could provide the necessary funding and expertise.
3. Leverage Natural Assets: Belize boasts unique attractions like the Barrier Reef and pristine islands. A focused marketing campaign and eco-tourism strategy could attract more high-spending cruise visitors.
4. Foster Regional Collaboration: Learning from Quintana Roo's successes and exploring regional partnerships could help Belize regain its standing as a premier cruise destination.

Conclusion

Belize's cruise tourism challenges reflect broader governance and planning deficiencies. While Mexico seizes opportunities with significant investments and innovative concepts, Belize risks being left behind. The government and stakeholders must act decisively to reverse this trend, ensuring that cruise tourism becomes a cornerstone of Belize’s economic recovery and growth.